WORKS

Wakasa Seikatsu Corporation - “Buru Buru-kun” Special Animated Commercial

CLIENT
Wakasa Seikatsu Corporation
CATEGORY
PR ANIMATION
RELEASE
2024.12

Wakasa Seikatsu: Buru Buru-kun Special Animated Commercial

Summary

We produced a special animated commercial featuring the official character of Wakasa Seikatsu Corporation, “Buru Buru-kun,” who appears together with his friends.

Buru Buru-kun is the company's official character, a blueberry fairy from Finland in Northern Europe, and has been loved for many years along with a memorable commercial song. This work was created to show a new side of a familiar character and to leave a lasting impression on viewers.

The video uses music familiar to Wakasa Seikatsu while blending in trend-conscious expression, achieving both familiarity and freshness. For the text, we used original lettering designs that match the Nordic-themed world and give the whole video a unified feel.

The commercial is available on the Buru Buru-kun special site and on YouTube.

Production Area

We handled every stage of the process: video planning, storyboards, animation drawing, lettering design, background prop production, compositing, and motion graphics.

Credit

Animation : dou, Kayano
Storyboard : Hajime Fujitsu
Graphic Design : Nei Sakaki
Background Illustration : Pakanowaguma
Motion Graphics : Nebiru
Movie : Nebiru
Director : H4mu, Tetsuya Ishida
Producer : Hiroki Hirano
Animation Production : RE:LY

Links

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