IP COLLABORATION

Character IP Tie-ups &
Collaboration Planning

From choosing the right IP and negotiating rights to designing the campaign.

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Logos of NOKID's clients

WORKSCharacter IP tie-up and collaboration case studies

MORE All works
BRANDING

Seven Premium × Hatsune Miku 15th: Collaboration Movie
PR ANIMATION COVER Corporation

“Shirogane Noel × Yoshinoya” Collaboration Animation Production
PR ANIMATION ANYCOLOR Inc.

NIJISANJI 8th Anniversary Commemorative Animation Production

STRENGTHSWhy clients choose NOKID for character IP collaborations

Hatsune Miku 15th anniversary collaboration movie
01

We understand both sides: the IP holder and the brand

On our collaboration with Hatsune Miku, we handled everything from negotiating with the rights holder to contracts and video production. Because we have worked directly with licensors on official IP, we can plan with both the IP holder's concerns and the brand's desired results in mind.

Rights negotiationContract supportLicense management
02

Designing collaborations from specialist character IP case research

What matters in a collaboration is who you partner with, and in what order. NOKID Lab continuously researches and analyzes character IP collaboration cases, so we can propose well-matched pairings and an announcement plan that anticipates how fans will react.

Target fitBrand affinityAdvance fan-reaction analysis
BRANDCHARACTERNOKID LAB
Nijisanji 8th Anniversary Memorial Book (includes original drawings from NOKID's commemorative animation)
03

One partner from planning to video, social media and merchandise

From campaign design and collaboration videos to social media rollout and merchandise, we cover what you need. With a single point of contact, it is easier to roll out consistently while keeping the IP's world intact.

Campaign designCollaboration videosSocial media rolloutMerchandise
CONTACT

Let's start by choosing the IP to partner with.

We start by checking together whether the IP is open to a deal.

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FLOWHow IP collaboration works

  1. STEP 01

    Consultation

    We ask about your brand's challenges, target audience and key message.

  2. STEP 02

    IP selection & collaboration planning

    We map fan overlap and compatibility, then propose the IP and the plan.

  3. STEP 03

    Rights negotiation & contract

    We negotiate with the IP holder and settle the scope of use on your behalf.

    Scope of IP-holder supervision agreed
  4. STEP 04

    Collaboration video production

    We produce collaboration videos that fit the IP's world.

    Supervision: Storyboard / Final
  5. STEP 05

    Social media rollout & merchandise

    Announcement planning, social media rollout, license management and merchandise.

Typical project length: 2–6 months (varies with the status of rights negotiation)

PRICEIP collaboration pricing guide

Rights negotiation & collaboration planning

One-off project
Estimated cost Quote on request Period: 1–3 months

IP collaboration video production

1–5 min
Estimated cost JPY 1.5M–8M Estimated delivery: 2–4 months

License management & merchandise

Contracts and manufacturing direction
Estimated cost Quote on request Period: Depends on scope

FAQCharacter IP collaboration FAQ

Q. Can you handle rights negotiation too?

Yes. We handle everything from rights negotiation through collaboration planning to video production.

Q. I'm worried a collaboration might backfire online.

We check in advance who to partner with and the order of announcements, based on past cases, and plan around what fans care about.

Q. How is this different from hiring separate companies for rights negotiation and video production?

With a single point of contact from negotiation through production and social media rollout, there is less drift in the IP's world and less back-and-forth.

Q. What does it cost?

As a guide, an IP collaboration video is JPY 1.5M–8M. We quote based on the scope of rights usage and scale.