Ezaki Glico Co., Ltd. - Seventeen Ice PR Animation

Summary

We produced “Colorful factory,” a branding animation for Ezaki Glico Co., Ltd.'s “Seventeen Ice.”

Seventeen Ice is a long-selling brand that launched in 1983 and began full-scale rollout through vending machines in 1985. This branding video tells a story set inside the vending machine that symbolizes the brand, and was planned to convey the pop, colorful world of its seven flavors.

By combining 3DCG, motion graphics, and animation, and using a unified color design, we brought out the individual character of each flavor.

The video is available on Ezaki Glico's Seventeen Ice movie page and on YouTube.

Production Area

We handled every stage of production: video planning, character design, storyboards, 3D modeling, motion graphics, and final finishing.

Credit

Character design : Jikasei
Storyboard : Jikasei
Animation : dou, Kayano
3D Design : Jikasei
Prop Design : Gogon
3D Modeling : Nebiru
Motion Graphics : Nebiru
Movie : Nebiru
Director : Taiga Hatano, Tetsuya Ishida
Producer : Hiroki Hirano
Animation Production : RE:LY

Links

• Seventeen Ice “Colorful factory” (full version)
• Seventeen Ice movie page
• Seventeen Ice official campaign site
• Seventeen Ice brand introduction page
• Morinaga & Co., Ltd.: “HI-CHEW” PR animation (works)
• Character design works
• NOKID's short anime and animation video production services