IP DEVELOPMENT

Character IP Development &
Operation Support

The real work begins after the character is made.

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Logos of NOKID's clients

CASE STUDYCharacter IP social media operation and short anime series: case studies

MORE All works
TIKTOK Sanrio Company, Ltd.

“Hello Kitty 50th Anniversary [Official]” Short Anime
YOUTUBE ANIMATION COVER Corporation

hololive ERROR YouTube Video Production
TIKTOK Musashisakai Driving School

“Pikku-kun” TikTok Short Anime
SHORT ANIMATION San-X Co., Ltd.

“Yonayonaporopo” Short Animation Production

STRENGTHSWhy clients choose NOKID for character IP development and operation

Hello Kitty official TikTok
01

We keep publishing while protecting the world of long-loved characters

An IP only gains fans by continuing to appear. Our in-house studios let us keep quality and world-building intact even for weekly series. Our track record ranges from official accounts of major character brands to mascots of municipalities and companies.

Continuous supply2–3 videos a weekSupervision that protects the world
02

Creators who know the fandom hit exactly what fans love

Fans consume “deep and narrow” rather than “shallow and wide.” Because creators who know that fandom make the videos, they hit the sweet spots of fan culture. We read which cuts landed from the warmth of comments and what gets saved, and feed that back into the next plan.

Authentic fandom insightReading the commentsImprovement cycle
Illustration by a creator
“Pick-kun” TikTok
03

Techniques that get short videos watched

A structure that hooks viewers in the first 3 seconds, sound that feels fresh, and sharp use of text and color. These are patterns refined over more than 150 short videos a year, built so people watch to the end.

VISUAL HOOK

Hooks in the first 3 seconds

SOUND

Sound that feels fresh

TELOP

Clear contrast in text and color

GROWTHThree elements that grow a character IP

IPSNSWEBIn-storeEvents TOUCH POINT

Create touchpoints

Let people “happen upon” the character outside of ads. We bring it back to them in everyday places such as social media, official sites and stores.

EP1EP2EP3EP4EP5Empathy & support STORY

Turn it into a story

Looks alone don't make people want to cheer a character on. A serialized story builds emotional attachment.

Fans bring in fans COMMUNITY

Let fans spread it

With mechanisms fans can take part in, such as voting and fan creations, we create a state where fans bring in new fans.

CONTACT

Tell us where your character has stalled.

Launching a new IP, or reviving an existing character.

Contact us Download track-record materials

FLOWHow IP development and social media operation work

  1. STEP 01

    Consultation & current-state analysis

    We analyze your goals, where the IP stands today and, if you have accounts, how audiences respond. We also research competing accounts.

  2. STEP 02

    Designing how to grow it

    Who to reach, in what order, and how far to expand. We set the communication concept and the path.

    Supervision 1: Concept & character profile
  3. STEP 03

    Content production

    From structure and storyboards through animation, editing and sound.

    Supervision 2: Per-episode check
  4. STEP 04

    Posting, analysis & improvement

    From posting on your behalf to analyzing views, saves and comments and feeding them into the next plan.

When results start to appear: about 3–6 months (varies with genre and scope of operation)

PRICEIP development and operation pricing guide

IP growth planning

Current-state analysis, target design, roadmap
Estimated cost Quote on request Estimated delivery: 1–2 months

Character development

Design plus world-building and character profile
Estimated cost JPY 2M–10M Estimated delivery: 3–6 months

Continuous content supply

2–3 videos a week, mainly vertical shorts
Estimated cost JPY 300K–2M / month Period: 3+ months

Reviving an existing character

From current-state analysis to redesign and relaunch
Estimated cost Quote on request Estimated delivery: 2–4 months

FAQCharacter IP development and operation FAQ

Q. Can you run our official account for us entirely?

We can take on everything from planning and production to posting and analysis. Most clients only review and approve.

Q. Can you help revive a character that already exists?

We often hear from owners of mascots that have gone quiet, or characters whose direction became unclear after a change of staff. We start by working out where things have stalled.

Q. How often do you post?

Our baseline is 2–3 videos a week; we adjust the number and length to the platform, such as TikTok, YouTube Shorts or Instagram Reels.

Q. How long do we need to keep going?

About 3–6 months until responses become readable. The longer you continue, the more accurate the insights.

Q. How much does it cost?

As a guide, continuous supply is JPY 300K–2M per month, and developing a new character is JPY 2M–10M.