Seven Premium × Hatsune Miku 15th: Collaboration Movie
- CATEGORY
- IP COLLABORATION / PR ANIMATION
- RELEASE
- 2023.06
Summary
In a collaboration between Seven Premium, the private brand of Seven & i Holdings Co., Ltd., and the VOCALOID Hatsune Miku to celebrate her 15th anniversary, we produced an original video and a 15-second commercial themed “the dining table of the future.”
Hatsune Miku is a character who debuted on August 31, 2007, making 2022 her 15th anniversary. The collaboration ran in June 2022, with the collaboration illustration themed “the dining table of the future” newly drawn by popular manga artist and illustrator Shirow Miwa.
Based on Miwa's character design, Mizusisi handled prop design and NOKID handled video production, with Nebiru as Video Director and Nakan as Production Manager, completing an original animation and a 15-second commercial.
Credit
Client: Seven & i Holdings Co., Ltd.
Character Design: Shirow Miwa
Prop Design: Mizusisi
Video Director: Nebiru (NOKID inc.)
Production Manager: Nakan (NOKID inc.)
© Crypton Future Media, INC.www.piapro.net
Links
- Hatsune Miku Official (Crypton Future Media / piapro)
- Seven Premium Official X
- Shirow Miwa Official X
- VALORANT “Yoru” MY TYPICAL DAY Works (Featuring Illustrator Shirow Miwa)
- Seven & i Holdings Co., Ltd.: “7iD” Explainer Video Works
- Related article: Why Is Hatsune Miku So Often Chosen for Corporate Collaborations? We Researched Real Examples and Analyzed Them
- IP Collaboration Works
- NOKID's collaboration movie and commercial production services