Ministry of Internal Affairs and Communications - “A Visible Mark That Protects Invisible Radio Waves” / FY2025 Radio Environment Protection Awareness Campaign

Summary

We produced a range of creative, centered on animation, for the Ministry of Internal Affairs and Communications' “FY2025 Radio Environment Protection Awareness Campaign.”

As in previous years, the campaign aims to promote correct awareness of the Giteki mark (technical conformity mark). Under the catchphrase “Do you know the rules of radio waves?”, it ran multifaceted promotions including animation, posters, a special website, and radio commercials. This year's concept is “A Visible Mark That Protects Invisible Radio Waves.” To convey the threat of invisible illegal radio waves intuitively, the animation visualizes the contrast between a society where devices conform to the Giteki mark and one where non-conforming devices have crept in.

The video is built on a near-future cityscape and technology imagery, and we took care with color design, direction, and character movement. The voice cast features Yumiri Hanamori and Chitose Morinaga. The 30-second animated commercial opens on a scene where a new pair of wireless earbuds will not pair, and asks, “Doesn't it have a Giteki mark?”

The work was released on May 1, 2025 on the Ministry of Internal Affairs and Communications' official YouTube video channel. We also produced two posters, a leaflet, and a special website, and shared information widely in cooperation with Bureaus of Telecommunications and related organizations nationwide.

Production Area

We handled everything in one stop: concept planning, character design, video composition, storyboards, animation production, 3DCG, social media post design, web design, and web page production.

Credit

Character design : KU
Voice actor : Yumiri Hanamori, Chitose Morinaga
Storyboard : Hajime Fujitsu
Background 3DCG : Nebiru
Animator : dou, Ishida, Akira
Movie : Nebiru
Video editing : Shohei Harukawa
Video effects : Yuki Tsuchimoto
Illustrator : KU, Moechi
Designer : Shoki Watanabe, 3sa10
Director : miiik
Producer : Hiroki Hirano

Links

• MIC: Implementation of the FY2025 Radio Environment Protection Intensive Awareness Period (press release)
• “A Visible Mark That Protects Invisible Radio Waves” (MIC official YouTube video channel)
• Ministry of Internal Affairs and Communications: FY2024 Radio Environment Protection Awareness Campaign, “Does Your Device Have the Giteki Mark?” (works)
• Ministry of Internal Affairs and Communications: FY2026 Radio Environment Protection Awareness Campaign (works)
• Related article: How “Yui,” the Giteki mark character of the Ministry of Internal Affairs and Communications that was once teased online, hit the mark for awareness (PR) campaigns
• Character design works
• NOKID's advertising and PR planning and production services