Ministry of Internal Affairs and Communications - “Does Your Device Have the Giteki Mark?” / FY2024 Radio Environment Protection Awareness Campaign

Summary

For the Ministry of Internal Affairs and Communications' FY2024 Radio Environment Protection Awareness Campaign, we produced a full set of creative centered on animation featuring an original character, including posters, a website, a manga, and radio commercials.

The campaign aimed to raise awareness of the “Giteki mark” (Technical Conformity Mark) displayed on wireless devices such as smartphones and earphones, and was carried out during the intensive awareness period of June 1–10, 2024. In previous years the campaign featured well-known celebrities and character IP; this year, to help more people learn about the Giteki mark, we proposed a promotion built around a newly created original character.

Ami Koshimizu and Yuki Ono were cast as the voices of the animation's characters. We handled everything in one stop: from planning, video structure, storyboards, character design, voice recording, animation drawing, and compositing, to printed materials such as the website and posters, as well as the manga and radio commercials.

Details on how the Giteki mark is displayed can be found on the explanatory page of the MIC Radio Use Portal. Similar awareness campaigns on protecting the radio use environment continue in FY2025 and FY2026.

Credit

Character Design : Moechi, Frei10
Voice Actors : Ami Koshimizu, Yuki Ono
Storyboard : Jikasei
Background Illustration : Pakanowaguma
Animators : dou, Frei10, Nanase Nanana
Movie : Konbu
Designer : Shoki Watanabe
Director : Taiga Hatano
Producer : Hiroki Hirano
Animation Production : RE:LY

Links

• MIC press release: “Implementation of a Campaign Period to Disseminate and Strengthen Awareness of Protecting Radio Wave Usage Environments in FY2024”
• MIC Radio Use Portal: “How to Display the Giteki Mark”
• Works: Ministry of Internal Affairs and Communications, FY2025 Radio Environment Protection Awareness Campaign
• Works: Ministry of Internal Affairs and Communications, FY2026 Radio Environment Protection Awareness Campaign
• Related article: How the MIC's teased Giteki mark character “Yui” turned out to hit the mark for awareness-raising (PR)
• All Character Design Works
• NOKID's advertising and public awareness creative production