Smoca Dentifrice Co., Ltd. - 90th Anniversary Video
- CLIENT
- Smoca Dentifrice Co., Ltd.
- CATEGORY
- PR ANIMATION
- RELEASE
- 2023.01
Summary
We produced an animation commemorating the 90th anniversary of the founding of Smoca Dentifrice Co., Ltd., an oral care products manufacturer.
Smoca Dentifrice Co., Ltd. (headquartered in Nishiyodogawa-ku, Osaka) has provided oral care products for nearly 100 years, since launching “Smoca, the toothpaste for smokers” in 1925 as a business of Kotobukiya (now Suntory Holdings Limited). The company was incorporated in 1932, and on November 2, 2022 it reached its 90th anniversary together with the opening of its new factory, “SMOCA WORKS.”
In the 90th anniversary animation, we looked back on the company's long history and, in tribute to Toshiro Kataoka, the copywriter known for his advertising copy who supported the company in its founding years, expressed in a picture-book style how the philosophy held since the founding has been passed down and developed to the present day. It was produced as a video for stakeholders.
Credit
Animation : Kayano
