Gawr Gura: “REFLECT” Music Video
- CATEGORY
- 3DCG / VFX / MUSIC VIDEO
- RELEASE
- 2022.03
Summary
COVER Corporation operates the VTuber group “hololive English.” We produced a music video using 3DCG for “REFLECT,” a song by Gawr Gura of the group.
Gawr Gura is a virtual YouTuber who likes talking with marine life in her free time. Her backstory is that she is a descendant of Atlantis who came to the surface saying “the seabed is so boring, LOL,” and that the outfits she wears (including her shark hood) were bought in Japan. “REFLECT,” whose Japanese lyrics Gawr Gura herself worked on, drew a strong response, passing 1 million views within 10 hours of its release on June 22, 2021. The lyrics are by Gawr Gura and Neko Hacker, and the music is by Farhan Sarasin.
The music video was released on March 23, 2022, about nine months after the song’s release, and uses 3DCG to express a serious, cool world. Making use of her backstory as a descendant of Atlantis, it is set on the seabed and takes identity and being true to oneself as its themes.
YouTube channel: Gawr Gura Ch. hololive-EN
Credit
Client: COVER Corporation
Links
- Gawr Gura Official Talent Page (hololive)
- “REFLECT” Official Song Page (hololive MUSIC)
- Gawr Gura Ch. hololive-EN (Official YouTube Channel)
- hololive ERROR YouTube Video Production Works (same client, same IP)
- “Shirogane Noel × Yoshinoya” Collaboration Animation Production Works (same client, same IP)
- Related article: How to Commission an Animated MV Explained! How to Get Your Delivery Without Trouble
- List of MV and Music Video Works
- NOKID’s music video and animation production services