Sanrio Company, Ltd. - My Melody “Mero Mero ♡ My Melody”

Summary

For the original song “Mero Mero ♡ My Melody” by Sanrio’s popular character My Melody, we handled the writing of the lyrics and music as well as the production of the animated MV.

For the music, to express My Melody’s cuteness, we built a friendly, catchy melody line and lyrics that bring out the character’s personality. The keyword “mero mero” (head over heels) is woven into the lyrics to express My Melody’s lovable world.

For the animated MV, we focused on syncing with the song, using visuals that follow the music so that viewers are drawn into My Melody’s world.

Production Area

We handled the entire process from music to video: lyrics and composition, video composition, animation asset production, video editing, and mixing.

Credit

Lyrics: iBerry
Composition, Arrangement & Mixing: Yudai Ota
Mixing: Ryota Fujii