Kirenkyo - “What Dream Will We Connect Next?” PR Animation
- CLIENT
- Kirenkyo
- CATEGORY
- CHARACTER DESIGN / PR ANIMATION
- RELEASE
- 2023.12
Summary
We produced the PR animation “What Dream Will We Connect Next?” introducing the work of the Road Occupancy Construction Operators Liaison Council (Kirenkyo), an association of companies involved in building and maintaining lifelines.
Kirenkyo coordinates construction work on lifelines buried under roads, such as development and repair, and continues to support the “everyday” lives of citizens. Driven by a strong commitment to turning dreams into reality and connecting them to the future, the animation expresses the daily efforts and work of Kirenkyo.
By producing two versions with protagonists of different genders, we secured customer touchpoints from a wide range of perspectives. The artwork drawn for the animation was also used in posters and the special website. Character design is by Frei10, storyboards by Jikasei, and animation by dou, with RE:LY handling production.
Credit
Animator : dou
Support Animator : Kayano
Background illustration : Pakanowaguma
Character Design : Frei10
Storyboard : Jikasei
Movie : Nebiru
Director : Yui Takeshi
Producer : Hiroki Hirano
Animation Production : RE:LY