Sanrio Co., Ltd. - "Hello Kitty 50th Anniversary [Official]" Short Animations

Summary

We managed animation production and account analytics for Sanrio's official "Hello Kitty 50th Anniversary" TikTok account.

To attract a new generation of Gen Z fans, we provided a one-stop service, from planning to short-form animation production and account management, to build a new worldview for the iconic character. We bring Hello Kitty's charm to life, achieving a level of animated expression that isn't possible in live-action.

Production Area

We handled the entire workflow, including video planning, storyboarding, asset creation, video editing, and final post-production.

A creative studio specializing in short-form animation and character IP development.

NOKID is a Tokyo-based creative studio specializing in short animation, animated commercials, social media management, and promotion. We offer end-to-end services, from character IP development and planning to production and viral marketing, all designed to generate buzz.