Tobu Railway Co., Ltd. - Animated Commercial
Summary
We produced the first-ever animated commercial for Tobu Railway.
The story symbolically depicts Tobu Railway's historical milestones: the opening of the line connecting the Ryomo region to Tokyo, the development of the Nikko sightseeing route, the construction of TOKYO SKYTREEⓇ, and the launch of the new SPACIA X limited express train.
It's a visual expression of the railway's role in connecting the past, present, and future.Each of the four time periods is rendered in a unique artistic style to capture the feeling of the era. We portrayed the evolution of people's lifestyles and the new landscapes created by the railway with a warm, inviting touch.
The film features "Step By Step," an original song by Natural Lag (fronted by Sota Hanamura of Da-iCE), creating a dynamic fusion of music and imagery.
Production Area
We handled the entire production process, including character design for animation, animation production, background art, 3DCG, and compositing.
Credit
Animation Storyboard & Character Design: dou
Animation Direction: dou
Key Animation: dou, Nanasenana, kayano, Soi Sasaki, Ishida
In-between Animation & Cleanup: dou, Soi Sasaki, Ishida
Background Art: Pakanowaguma, Moeci, Kankuma
Special Art: Jikasei, Moeci, Kankuma
3DCG: Nebiru
Compositing: Nebiru, Kombu
Editing: Nebiru
Production Cooperation: BAKKKA
Animation Advisor: Takuto Komaki
Animation Director: H4mu
Animation Producer: H4mu, Hiroki Hirano
Animation Production: Studio RE:LY
A creative studio specializing in short-form animation and character IP development.
NOKID is a Tokyo-based creative studio specializing in short animation, animated commercials, social media management, and promotion. We offer end-to-end services, from character IP development and planning to production and viral marketing, all designed to generate buzz.
