Ministry of Internal Affairs and Communications - "Does Your Device Have the Technical Approval Mark?" / 2024 Radio Wave Utilization Environment Protection Awareness Campaign

Summary

For the Ministry of Internal Affairs and Communications' '2024 Radio Wave Utilization Environment Protection Activities,' we created various creative content centered around animations. While we typically use well-known celebrities or character IPs, we proposed a new promotional approach featuring original characters to more effectively spread proper awareness of the Technical Approval Mark. The animated characters feature voice performances by renowned voice actors Ami Koshimizu and Yuuki Ono.

We handled all aspects of the project from concept development to video composition, storyboarding, character design, voice recording, animation production, post-production, website design, printed materials including posters, manga, and radio commercials - providing comprehensive services in a single package.

Credit

Character Design: Moechi, Frei10
Voice Actors: Ami Koshimizu, Yuuki Ono
Storyboarding: Jikasei
Background Illustration: Pakanowa Bear
Animator: Dou, Frei10, Nanase Nanana
Director: Konbu
Designer: WATANABE Shoki
Director: H4mu
Producer: Hiroki Hirano
Animation Production: RE:LY

A creative studio specializing in short-form animation and character IP development.

NOKID is a Tokyo-based creative studio specializing in short animation, animated commercials, social media management, and promotion. We offer end-to-end services, from character IP development and planning to production and viral marketing, all designed to generate buzz.