Morinaga & Co., Ltd. - "Hi-Chew" PR Animation
Summary
We produced a promotional animation for Morinaga's beloved "Hi-Chew" brand, targeting the European market.
To highlight the product's origins, the visual storytelling proudly emphasizes its "Japaneseness" by fusing it with the iconic cultural symbols of manga and anime. The energetic, pop-art style and catchy characters were designed to leave a strong impression on young international audiences.
Through the unique medium of animation, we conveyed the appealingly soft and chewy texture of Hi-Chew, delivering it to the world as a piece of content born in Japan.
Production Area
We handled the entire production pipeline, from planning and storyboarding to character design, animation, compositing, and final audio mixing.
Credit
Storyboard: Kazu Fujitsu
Character Design: Yorda Asano
Animation/Video: URARA
Director: Sawada
Producer: Kaito Fujii
A creative studio specializing in short-form animation and character IP development.
NOKID is a Tokyo-based creative studio specializing in short animation, animated commercials, social media management, and promotion. We offer end-to-end services, from character IP development and planning to production and viral marketing, all designed to generate buzz.
